Generating sales in the world of wine. 

Who is Insight?


Antony “Tony” McClung is a 25-year wine industry professional whose calling and passion is managing multi-channel distribution networks and leading teams to deliver exceptional wines domestically and abroad. 

Prior to launching AMC Insights, Tony worked in nearly every aspect of the wine sales process, for both domestic and international brands, giving him depth and breadth in understanding the wine market and its inner workings. He served as president of Italian wine company Scarpetta Wines and general manager of Russian River Valley’s Copain Wines—managing every area of these boutique producers’ operations, from winemaking through consumer purchase—and as vice president of sourcing & acquisitions for WineAccess.com. In each, he developed and implemented strategies that led to doubled or tripled sales and increased profitability. Earlier in his career, he worked as national sales manager for Rosenthal Wine Merchants of New York and regional sales manager for Vias Imports of Texas. He also has professional experience as a sommelier and is a member of the Court of Master Sommeliers. Tony now lives in Napa, California with his wife and two daughters.

Why Insight?

Achieving your goals in today's wine sales environment is challenging. By taking a deeper look at your sales channels we are able to identify opportunities and efficiencies to bring your wines to both market and end user.

Insight Services


Channel Strategy Development

Recommend an optimized mix of 3-tier and direct-to-consumer channels by assessing distribution geography, profitability, and opportunity gaps.

National Distribution Management

Evaluate distributor network performance, recommend and engage new relationships, as needed, and develop growth goals. Manage distributor relationships to deliver agreed upon plans.

International Sales Development

Develop and introduce your brand to a network of international distributors to help facilitate the growth of consumption outside the USA.

Direct-to-Consumer Strategy Development

Develop roadmap to drive brand awareness and consumer engagement including wine club structure and consumer communication tactics (i.e. social media, email, direct mail, and events) that meet relevant KPIs.

New Label Development/Supply Chain Management

Manage development of new labels to support brand positioning and meet profit thresholds. Services may include securing sources and/or managing grower relationships to client specifications, collaborating with client on final wine blends, and liaising with package suppliers and bottlers.  

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Napa, California, United States



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